Johnson County Librarians Know What’s Up

johnson county library courier trucks in shawnee mission, kansas

Libraries aren’t known for big advertising campaigns, but the Johnson County Library in Shawnee Mission, KS has released four specially painted, literary-themed courier trucks to promote its services and resources. The four traveling billboards represent the fictional businesses: Captain Ahab’s Fine Seafood, Benjamin Button’s Diaper Service, Kafka’s Pest Kontrol, and Dr. Jekyll and Mr. Hyde’s Pharmacy. Real cute.

Oh Starbucks, I’m So In

Is it me or are there more and more companies implementing these transparently virtuous campaigns? Are people dumb enough to let these ads actually affect their lifestyles? Will people believe that Starbucks is an awesome and ethical company that is forgoing actual revenues to do good? Can people see through these campaigns, and will they be offended by the assumptions that marketer’s make of consumers? Yes, yes, and no.

Nike: Lots of Ads!

Nike’s been churning out the promotional materials these past two days. Some good, some interesting, some not so good. Guess Nike is still coasting on its advertising budget. Above is “Ankle Insurance” for Kobe’s new low-tops.

Nike GameChangers, the brand’s newest corporate responsibility effort, churned out a bunch of videos that you can see here, here, and here. But they probably won’t work a week from now.

Nike Latin America has a new futbol ad with a bit too much slapping and incoherence: Wake Up Call.

Don’t forget that little Nike subdivision, Air Jordan either. Click for the Air Jordan 2009 movie teaser.

Lastly, is this viral ad with Gossip Girl’s Taylor Momsen escaping paparazzi.

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