Is it me or are there more and more companies implementing these transparently virtuous campaigns? Are people dumb enough to let these ads actually affect their lifestyles? Will people believe that Starbucks is an awesome and ethical company that is forgoing actual revenues to do good? Can people see through these campaigns, and will they be offended by the assumptions that marketer’s make of consumers? Yes, yes, and no.
Well intended at its best, greenwashing at its worst.